I’m a strategist, researcher, and marketer with 8+ years of experience bringing brands to life—from cloud computing to console gaming. My background spans both B2B and consumer spaces, with a track record of shaping creative strategy for iconic names like Google Cloud, Xbox, and Microsoft.

At the heart of my work is a simple belief: great brands don’t just communicate—they immerse. I approach marketing as a kind of world-building, weaving together insights, storytelling, and audience-first thinking to craft brand ecosystems that feel alive, relevant, and genuinely useful.

I thrive at the intersection of big-picture strategy and detailed execution. Whether I’m building a brand identity architecture from the ground up, conducting international consumer research projects, or mentoring a team of up-and-coming strategists, I bring both rigor and imagination to the table.

As a queer woman, I care deeply about inclusive representation and equity in advertising. I'm committed to creating work that reflects the complexity and beauty of the real world—and championing voices that haven’t always been heard in traditional marketing spaces.

I share my workspace with my talented wife, Elenita, and our two menace puppies, Nola and Birdie. Outside of work, you’ll find me drawing, bird-watching, or rolling d20s (or, let’s be real…nat ones…) with my D&D crew.