Brand building is world building
What kind of world will you create?
Hi, I’m Caitlin O’Malley. I design living brand ecosystems rooted in cultural insight.
I’ve spent the last decade leading strategy across tech spaces (Google Cloud, Xbox, Microsoft), turning complex technologies into meaningful, resonant stories.
Today, I help tech brands stay human, useful, and relevant as AI reshapes how we live, work, and connect.
Previous Clients
B2B Tech
Google Cloud
SAS
Qualcomm
Asana
Consumer Tech
Microsoft: Copilot, Surface, Windows, Microsoft 365
CarGurus
Electrify America
Gaming
Xbox: Console, Game Pass, Cloud Gaming
Minecraft
Obsidian Entertainment
InXile Entertainment
Other
Dignity Health
CommonSpirit Health
Stranahan’s Whiskey
E&J Gallo Winery
JSX
