Electrify America: Now, Electric cars are just like cars.

Insight

There is a misconception that electric vehicles are simply too different to consider driving — but the truth is, EVs are normal now.

Strategy

Deconstruct commonly-held fears about electric vehicles while positioning them as part of an average American lifestyle.

Creative Idea

Now, electric cars are just like cars.

My Role

  • Lead brand strategist, acted as brand steward across client and partner agency teams

  • Crafted foundational brand architecture for Electrify America

  • Writes creative brief and partners with creative teams in campaign development

  • Designed and hosted pandemic-era YouTube interview series, Behind the Charge, with Electrify America employees

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