ZEV Awareness: Normal Now
Insight
Throughout history, people have always been wary of new technology… but over time, even the weirdest new inventions become normal.
Strategy
To encourage adoption of zero-emission vehicles, remind Americans of all the everyday technology that they once thought was strange.
Creative Idea
Electric cars. They’re normal now.
My Role
Lead brand and communications strategist
Wrote creative briefs and partnered with creative teams in campaign development
Managed government-compliant reporting (due to California and EPA funding for this unbranded public awareness campaign)
Accolades
“This e-vehicle awareness campaign reminds us that websites and cellphones were weird once too.”