Microsoft Excel World Championships
Insight
Brand love coming from the nichest, nerdiest corners of the Internet has the power to drive mass appeal.
Strategy
Reveal the unfiltered moments of brand love coming from the most die-hard Excel fans.
Results
11.6 Million Organic Views
1.06 Million Organic Engagements
43.2 Thousand+ Followers gained from five (5) organic posts
Creative Idea
Capture real-time, social-first content at the Excel World Championships to celebrate the authentic community at the heart of the brand.