Xbox: Wake Up and Dream
Insight
Games aren’t escape vehicles — they are imagination machines. Games make the impossible possible.
Strategy
Champion the gaming dreams in all of us.
Creative Idea
“Wake Up and Dream” and the Power Your Dreams tagline show how Xbox unlocks new worlds that make gamers’ dreams a reality.
Tactics
Digital Video, long and short-form
Las Vegas Sphere Takeover
UGC Social Campaign: #Onin5
My Role
Creative brief development
Designed, executed, analyzed international pre-launch creative testing
Social media strategy lead