Google Cloud x NCAA: Know What Your Data Knows
Insight
Companies everywhere are sitting on enormous amounts of untapped data: only 1% of the world’s data is being put to use.
Strategy
Show, don’t tell, what Google Cloud can do. Wow the business leaders who will recognize the feat of AI, while entertaining everyone else.
Creative Idea
Use a real-time video generation engine powered by AI (pretty unheard of back in 2017) to make the world’s first live, in-game predictions in front of 44 million people during March Madness.
My Role
Led global quantitative and qualitative pre-campaign creative testing
Acted as key strategic liaison between Google Cloud analysts, NCAA executives, and agency creative teams
Campaign project management / integrated production
Awards
Gold Cannes Lion | Creative Data, Use of Real-Time Data | 2018
Silver Cannes Lion | Digital Craft, Advanced Learning Technology, 2018
Ad Age Campaign of the Year | B2B, Gold | 2018
Silver Effie | Software and Apps | May 2019
D&AD Wooden Pencil | Media, Use of TV and Cinema | 2019
These predictive ads were generated on the spot during halftime.