LinkedIn x Dove: Crown Conversations
Insight
Black hair is professional. Yet Black women’s hair is 2.5x more likely to be perceived as unprofessional.
Strategy
Bring the welcoming and inclusive salon atmosphere to LinkedIn, where professional conversations happen, to have honest conversations about #BlackHairisProfessional.
My Role
Lead brand and communications strategist
Wrote creative brief and worked with creative teams on campaign development
Designed organic and paid social media strategy
Creative Idea
At Essence Fest (one of the biggest celebrations of Black culture), LinkedIn partnered with Dove to create a custom salon and host an important, unscripted conversation.