Google Cloud x The New York Times: Picture What the Cloud Can Do
Insight
Companies everywhere are sitting on enormous amounts of untapped data: only 1% of the world’s data is being put to use.
Strategy
Show, don’t tell, what Google Cloud can do. Make it clear to business decision makers what the cloud can do for their organization.
Creative Idea
Google Cloud and The New York Times partnered to digitally catalogue The Times’ photo archive. To celebrate this effort, we created a documentary-style short film and a complementary immersive experience to showcase how cloud technology can assist in telling untold stories.
My Role
Brand and communications strategy lead
Key liaison between Google Cloud, The New York Times, and agency creative teams
The campaign featured AR-enabled posters and billboards installed around New York City, as well as AR-enabled pull-out inserts featured in numerous editions of the Times. After following a URL, users could point their camera to one of the ads, and identify key features of the image before being sent to the web site for a deep dive into the stories.