SAS: The Batting Lab

Insight

The ability to read, work with, and communicate with data will be the most in-demand skill by 2030. But 48% of kids aren’t confident in using it in their everyday lives.

Strategy

Craft a real-world experience to build children’s confidence in using data, while also improving innovation perception among technologist parents and sports enthusiasts.

Creative Idea

We built an AI-powered batting cage designed to encourage kids to take a swing at data by giving them a literal plate to step up to.

Awards

  • Silver Effie | B2B Products | 2023

  • Bronze Clio | Creativity / Storytelling | 2023

  • Webby | Apps, dApps, and Software Learning and Education | 2023

  • Webby | People’s Voice Winner | 2023

Tactics

  • Digital and social video

  • Influencer content

  • Channels: CTV, OLV, YouTube, X, Instagram, LinkedIn

My Role

  • Designed the curriculum and testing program for The Batting Lab

  • Led development of communications rollout strategy

  • Worked with SAS analysts and technologists to inform development of the AI-powered batting cage

  • Led paid and organic social content strategy

Learn more about the technology behind The Batting Lab here.

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