Caitlin O'Malley

Sharp Strategy 🤝

Breakthrough Creative

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I’m a strategist, researcher, and marketer with 8+ years of experience driving brand growth.

Over the years, I've had the good fortune to lead brand strategy for some fancy names in the tech industry — from B2B giant Google Cloud to consumer fan favorite, Xbox. Whether I’m working with Minecraft or Microsoft Excel, I see marketing as an act of world-building: using creativity and strategy to bring brand ecosystems to life. Because great marketing isn’t about what a brand says—it’s about how people experience it. I focus on creating interactive, engaging brand worlds that serve audiences first.

Both in and outside of work, I'm passionate about diversity, equity, and inclusion. As a queer woman, I'm a vocal advocate for intersectional LGBTQIA+ representation in advertising, and am always looking for ways to create more inclusive campaigns that reflect the diversity of the communities we serve.

In my free time, I'm a visual artist, enthusiastic bird-watcher, Dungeons and Dragons player, and rabid sci-fi reader.

Questions? Opportunities? Want to talk about Star Trek? Say hi here.


Previous Clients


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Strategy

Insight into my strategy work.

Art

A peek into my creative work.

Fun Facts

Fun facts about me.